Competitor Analysis

In Depth Competitor Analysis | The JUMO Creative Way

It’s a slug fest out there. But you don’t need me to tell you that.

Punches. Counter punches. Moves and countermoves. If you’re not paying attention, you might get knocked on your ass.

Analyzing competitors is an important aspect any SEO strategy. If a competitor is crushing it on Google, you need to find out why. And after you find out why, you need to redouble or even triple your efforts in order to catch up (and get ahead) of said competition. To that end, here are some strategies JUMO Creative employs for effectively analyzing the competition so we can help you level up your online marketing game:

Identify Your Competitors: We help you find out who your top competitors are if you don’t know already. They are likely businesses that offer similar products or services or target the same audience as you.  We will help you narrow down your competitors to the top 3 or 4 before running analyses on their websites’ domain authority, keyword overlap, and backlink profiles.  

Keyword Analysis: JUMO Creative will analyze the keywords your competitors are ranking for. We will look for high-volume, relevant keywords that your competitors are targeting successfully. We use tools that can provide insights into the keywords your competitors are ranking for and their search volumes, as well as the pages on their site that are ranking for those keywords.

Backlink Analysis: We will investigate your competitors’ backlink profiles to identify the websites linking to them, keeping an eye out for high-authority websites in your industry or niche that we could potentially reach out to for backlinks. Backlink analysis often leads to lots of link-building opportunities.

Content: JUMO Creative will analyze the type of content your competitors are creating and the topics they are covering. We will look out for gaps or opportunities where your business can provide better or more comprehensive content.

On-Page SEO: We will evaluate your competitors’ on-page SEO elements, such as meta titles, meta descriptions, headers, and keyword usage. We will look for patterns or strategies that you can incorporate into your own optimization efforts.

Technical SEO: We will assess your competitors’ websites from a technical standpoint, including site speed, mobile-friendliness, and site structure. Identify areas where they may be performing well or encountering issues that you can leverage or address on your own site.

Monitor Changes and Trends: JUMO Creative will keep an eye on your competitors’ SEO strategies over time to stay abreast of any changes they make to their website, content, or backlink profile. This can help us adapt your own SEO strategy accordingly to stay competitive in the ever-evolving online landscape.

JUMO Creative understands that keeping up with the competition isn’t a luxury but a necessity. By thoroughly analyzing your competitors’ websites and SEO strategies at the start of the campaign and throughout its lifecycle, JUMO Creative will offer valuable insights into industry trends, identify opportunities for improvement, and develop a more robust SEO strategy for your website and brand.