Keyword Research

FAFO (eff around & find out)

Not investing in some in depth keyword research before launching your SEO campaign is akin to a weekend flyer gassing up her Cessna and flying off in the general direction of her destination without a weather report or even clearance of her flight plan from air traffic control. It’s not going to end well. And did I mention she’s flying a Cessna?

What’s the moral of the story you ask? Know, precisely, where you want to go. Know the steps you need to take to successfully arrive at said destination. Know the weather report. Have a flight plan. And maybe trade in your Cessna for a plane that’s not in the news for crashing so much!

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Lean into Keyword Research

KEYWORD RESEARCH (i.e. learning and researching the phrases you want your business to rank well for) is an essential component to an effective SEO campaign. In fact, it’s arguably the most important step. Why? Because if you don’t know what people are searching for, then you can’t properly build and optimize your website’s pages and content to target those phrases. In fact,  you might even get lucky and find keyword phrases that are nobody else is targeting that you can now target—thanks to your keyword research— and go get that traffic! 

Here are even more reasons to do your due diligence when it comes to doing keyword research before launching your SEO campaign.

1. Understanding User Intent: By researching keywords, you gain insight into what users are searching for online. This helps you align your content with user intent, ensuring that your website appears in search results when people are looking for information, products, or services related to your business.
2. Targeting Relevant Traffic: Keyword research enables you to identify the terms and phrases that are most relevant to your business. By optimizing your website for these keywords, you attract traffic that is more likely to convert into customers or leads because they are already interested in what you offer.
3. Competitive Analysis: Keyword research allows you to analyze your competitors’ strategies. You can identify which keywords they are targeting successfully and where there may be gaps or opportunities for you to differentiate yourself and capture market share.
4. Content Planning: Keywords provide valuable insights into the topics and themes that are relevant to your audience. This information can guide your content creation efforts, helping you develop high-quality, informative content that resonates with your target audience and ranks well in search results. Booyah!
5. Optimize Website Structure: Keyword research can inform decisions about website structure and navigation. By understanding the keywords that are most important to your business, you can optimize your site’s architecture to ensure that relevant pages are easily accessible to both users and search engines. This might include adding more content to the homepage, changing the URL structure of various pages on the site, or creating new pages that target competitive search phrases that are easily navigated to.

Don’t FAFO.

Do it the right way. From the get-go.

Keyword research forms the foundation of a kick ass SEO campaign by helping you understand your audience, target relevant traffic, analyze competitors, plan content, and optimize your website for search engines.

Now let’s get after it!