The nuts and bolts of on page SEO are simple: utilize on page SEO industry best practices to ensure that the real estate you have total control over – your actual web pages – are as cherry and polished and perfect as possible.
Below are the main components of on page SEO:
- Title tags: Write title tags that target your keyword researched keywords that your content was crafted for.
- Meta Tags Optimization: Write compelling meta titles and meta descriptions that accurately describe the content of the page and entice users to click through from search engine results pages (SERPs).
- URL Structure: Create clean, descriptive, user-friendly URLs that include relevant keywords.
- High-Quality Content: Create brilliant, informative, and engaging content that satisfies user intent. Content should be well-written, relevant to the target audience, and provide solutions to their questions or problems.
- Header Tags: Use header tags (H1, H2, H3, etc.) to structure the content logically and highlight important sections. Including relevant keywords in header tags can also help improve search visibility.
- Keyword Optimization: Target relevant keywords throughout the content, including in titles, headings, meta tags, and body text.
- Internal Linking: Link to other relevant pages within your website to improve navigation, distribute link equity, and help search engines understand the structure and architecture of your website.
- Image Optimization: Optimize images by using descriptive filenames, alt attributes, and captions. This helps improve accessibility, user experience, and can also contribute to search engine rankings, particularly in image search.
- Page Load Speed: Ensure that web pages load quickly on all devices by optimizing images, minifying code, and leveraging browser caching. Page speed is a ranking factor and influences user experience.
- Mobile-Friendliness: Design web pages to be responsive and mobile-friendly, ensuring that they display correctly and function smoothly on various devices and screen sizes. Mobile-friendliness is crucial for both user experience and search rankings, especially after Google’s mobile-first indexing update.
- User Experience (UX): Focusing on providing a positive user experience by organizing content logically, using readable fonts, optimizing for readability, and minimizing intrusive ads or pop-ups. User experience signals, such as bounce rate and time on site, indirectly impact search rankings.
- Schema Markup: Implementing structured data markup (Schema.org) to provide search engines with additional context about the content on your web pages. This can enhance search results with rich snippets, such as star ratings, reviews, and other structured data elements.
The elements above are all things that you have control over. By incorporating these on-page SEO elements into your website optimization efforts, you can improve your search engine visibility, attract more organic traffic, and provide a better experience for users.
Bottom line: don’t squander SEO opportunities by not paying close attention to how your website is developed, organized, and presented to online users.